How to win and understand customers
If you want to stay ahead of the game these days, your marketing campaigns must not only target mailboxes, but also social media, search engines, websites and mobile apps. You need to offer current and prospective customers everywhere exactly what they are looking for - preferably personalised, automated and from a single source.
With SAP Marketing Cloud, you can classify customers into target groups based on interests and characteristics. The solution analyses the customer journey - the data trail that customers leave behind as they interact with your company - from the first contact to the last purchase.
If you combine and evaluate this knowledge with information about further activities on the net, internal data and predictions about future customer actions, nothing stands in the way of successful marketing.
Our marketing solution for insurance companies, banks and energy suppliers
We help you to become a real marketing champion. Increase your sales success: With our industry expertise specifically for insurance companies, banks, and utilities, we can not only implement SAP Marketing Cloud in your company, but tailor it to your marketing needs.
We have your desired solution ready for you, from a low-cost introductory offer to custom-made solutions. Inform yourself - we will be happy to advise you!
With the Marketing Cloud, SAP combines the most important elements for successful online marketing and campaign management in a single solution:
- (Big) Data Management from data from all marketing channels
- Customer journey analysis
- predictive analysis models
- Scoring models
- true omnichannel capability in both inbound and outbound
- high performance through SAP HANA database integration
- modern and intuitive user interfaces (based on Fiori/UI5)
- Segmentation and trigger-based automatable campaign management with real-time evaluations
- Social media listening and interaction
SAP Marketing Cloud: Online marketing in real time on all channels
When you work with us, you get:
- a system tailored to your needs - thanks to our special industry expertise
- a comprehensive solution from data management to campaign response analysis
- a solution that is highly integrative with SAP and non-SAP applications and is standard with SAP Commerce Cloud, SAP CRM, SAP Cloud for Customer, and SAP ERP, for example
- modern technical standards like OData and Web Service
- easy data import possibilities via SAP RDS (Rapid Deployment Services), OData Services, CSV Upload and many more
- a high performance system thanks to the HANA database
- various native HANA functions such as predictive analysis, search, text analysis
- a modern, easy to use interface