More than 1,000 medium and large energy suppliers benefit from ConVista's partnership with Energieforen
Cologne-based IT consultancy ConVista Consulting AG and Energieforen (EFL) have entered into a forward-looking cooperation in 2020 that will benefit more than 1,000 municipal utilities and energy suppliers, especially medium-sized and larger ones.
The aim of the cooperation is to provide the industry with more efficient marketing and automated campaign management based on analytical customer management.
Specifically, ConVista strategically advises its customers on the introduction and implementation of the data-driven marketing tool EFL Customer Manager in the SAP Marketing Cloud. This takes the data analytics solution, which was developed specifically for energy utilities, to the next level. SAP Marketing Cloud combined with EFL Customer Manager empowers utilities to improve customer engagement, through more targeted customer engagement and audience-focused, automated campaigns. As a result, companies achieve greater knowledge of their customers, enabling precise and needs-based cancellation prevention.
ConVista and Energieforen complement each other perfectly within the framework of the cooperation. "The combination of individual industry know-how, IT and consulting experience and the technical expertise in data-driven marketing makes this cooperation so unique," says Carlos Pereira Borgmeyer, Managing Partner for the Utilities division at ConVista Consulting AG.
Data-driven marketing is more important than ever in times of high competitive pressure. The cloud-based system, which is now being introduced in cooperation, provides an ideal basis for decisions when marketing new products and services. In the medium term, utilities will thus increase their sales and reduce costs in both marketing and customer service.
About Energieforen Leipzig GmbH
As a partner for innovation, Energieforen offers its customers the necessary freedom to jointly focus on future challenges. Since 2010, the company has been developing a scientifically sound view of the future and driving practical, competitive concepts as well as solutions for utilities.
In its research and development projects and customer-centric event formats, Energieforen enables its partners to build professional knowledge and exchange experiences at eye level. The extensive network of established partners in practice and experienced players in science offers Energieforen's customers an interdisciplinary mix of best-practice approaches and impulses on the issues of tomorrow.
In its consulting and solution projects, the company translates scientific findings into application-oriented business solutions to position utility companies competitively for the future.
The Energy Forums are part of the LF Group's innovation ecosystem. Together with the Insurance Forums, the Broker Forums, the Banking Forums and the Digital Impact Labs, they offer a unique combination of industry expertise and industry network, science, start-ups and innovation know-how. In the LF Group, the companies bundle their competencies and thus enable synergies as well as a view beyond their own noses.
For more information, visit www.energieforen.de.